• A PR STARTER CLASS FOR CREATIVE BUSINESSES

A PR STARTER CLASS FOR CREATIVE BUSINESSES

£125.00

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Do you want to shout about your business from the rooftops and encourage your ideal customers to choose you, but struggle to find your voice and map out your business story, let alone know how to connect with journalists? Sound familiar?

Antonia will cut through those blocks and explore no-nonsense, quick tips to help you get great media coverage for your business.

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In this four hour workshop, Antonia will delve into:


• What PR is and how it helps your business.
• How to create a PR vision for your business.
• Getting to know the media - what journalists actually want.
• Setting yourself up for PR success - Connecting with journalists online + Creating your media kit.
• Do I need a press release? - Writing your press release.
• Creating great PR content - How to mine your life for stories.
• Build a PR calendar - On-diary events; Seasonal hooks; Awareness days.
You will leave with:
• A clear idea of your audience and how to reach them.
• A planned-out media kit.
• A clear idea on how to approach media.
• The beginning on an on-going PR plan.

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On the day, you will get:

• A workbook to complete during the workshop as well as takeaway and continue to learn from and action key points.
• To meet like minded people in the same position as you. You will join a community of supportive individuals and many of those who've attended previous workshops are still in contact.
• Seriously inspired by Antonia's enthusiasm and knowledge of PR and leave with a distinct plan on how to give your business the visibility it deserves.
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WHEN: 10am - 2pm, Friday 15th June, 2018.
WHERE: White Spsce, The Old Chapel, Alresford, S024 9AX - Google Maps
£125 (inclusive of a light lunch and refreshments).

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